GALLERY POST
Our second Christmas social activation is in progress with 12 DAYS OF GIFTING a series of 24hr draws, from 12 gifts down to 1 - from Hand Creams to a KitchenAid!
12 DAYS OF GIFTING | POST 12: 12.12.17 (INSTA)
INSTAGRAM POST: 12.12.17
Likes: 755
Comments: 1 476
Impressions: 7 375
Reach: 4 744
Actions: 230
(Organic - no paid promotion.)
12 Days of Gifting | Post 12: 12.12.17 (Facebook support)
FACEBOOK 12.12.17
Likes, comments and shares: 55
Reach: 4 203
Post clicks: 260
(Organic - no paid promotion.)
12 DAYS OF GIFTING | POST 11: 11.12.17 (INSTA)
INSTAGRAM POST: 11.12.17
Likes: 319
Comments: 572
Impressions: 4 950
Reach: 3 624
Actions: 62
(Organic - no paid promotion.)
12 DAYS OF GIFTING | POST 10: 10.12.17 (INSTA)
INSTAGRAM POST: 10.12.17
Likes: 180
Comments: 264
Impressions: 4 078
Reach: 3 136
Actions: 41
(Organic - no paid promotion.)
12 DAYS OF GIFTING | POST 9: 9.12.17 (INSTA)
INSTAGRAM POST: 9.12.17
Likes: 180
Comments: 264
Impressions: 4 078
Reach: 3 136
Actions: 41
(Organic - no paid promotion.)
12 DAYS OF GIFTING | POST 8: 8.12.17 (INSTA)
INSTAGRAM POST: 8.12.17
Likes: 216
Comments: 373
Impressions: 4 568
Reach: 3 391
Actions: 43
(Organic - no paid promotion.)
12 Days of Gifting | Post 8: 8.12.17 (Facebook support)
FACEBOOK 8.12.17
Likes, comments and shares: 20
Reach: 2 549
Post clicks: 65
(Organic - no paid promotion.)
12 DAYS OF GIFTING | POST 7: 7.12.17 (INSTA)
INSTAGRAM POST: 7.12.17
Likes: 297
Comments: 462
Impressions: 4 464
Reach: 3 309
Actions: 69
(Organic - no paid promotion.)
12 Days of Gifting | Post 7: 7.12.17 (Facebook support)
(Competition now runs on Instagram)
FACEBOOK 7.12.17
Likes, comments and shares: 41
Reach: 3 041
Post clicks: 133
(Organic - no paid promotion.)
12 DAYS OF GIFTING | POST 6: 6.12.17 (FB)
FACEBOOK 6.12.17
Likes, comments and shares: 1 463
Reach: 14 923
Post clicks: 1 129
(Organic - no paid promotion.)
12 DAYS OF GIFTING | POST 5: 5.12.17 (FB)
FACEBOOK 5.12.17
Likes, comments and shares: 1 293
Reach: 17 361
Post clicks: 1 140
(Organic - no paid promotion.)
12 DAYS OF GIFTING | POST 4: 4.12.17 (FB)
FACEBOOK 4.12.17
Likes, comments and shares: 6 519
Reach: 113 760
Post clicks: 7 421
(Organic - no paid promotion.)
With such a large reach it is inevitable that some followers will not have a positive reaction, this can be for a variety of reasons:
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2 Unlike Page
12 DAYS OF GIFTING | POST 3: 3.12.17 (FB)
FACEBOOK 3.12.17
Likes, comments and shares: 2 001
Reach: 25 898
Post clicks: 1 808
(Organic - no paid promotion.)
12 DAYS OF GIFTING | POST 2: 2.12.17 (FB)
FACEBOOK 2.12.17
Likes, comments and shares: 934
Reach: 10 982
Post clicks: 587
(Organic - no paid promotion.)
12 DAYS OF GIFTING | POST 1: 1.12.17 (FB)
FACEBOOK 1.12.17
Likes, comments and shares: 1 136
Reach: 11 503
Post clicks: 687
(Organic - no paid promotion.)
12 DAYS OF GIFTING | INTRO POST: 30.11.17
FACEBOOK INTRO POST: 30.11.17
Likes, comments and shares: 41
Reach: 2 285
Post clicks: 52
(Organic - no paid promotion.)
INSTAGRAM SUPPORT POST: 30.11.17
(Original post - no paid promotion.)
Likes: 48
Comments: 0
Impressions: 1 853
Reach: 1 454
Actions: 8
FEEDBACK
TERMS & CONDITIONS:
TWELVE DAYS OF GIFTING
By entering the competition or promotion each entrant will be deemed to have read and accepted these terms and conditions, and to have agreed to be bound by them. Entrant must meet the full criteria for a valid entry:
For Facebook; entrant must like the competition post and make a comment. Each comment is one entry provided entrant has like the post.
For Instagram; entrant must be following Smith & Caughey's, liked the competition post, and tagged a friend/s in the comments. Entrant must tag a friend, the tagging of a blogger, celebrity or business will be deemed as an invalid entry. Entrant may enter as many times as they like, but may only tag the same person once, each comment is one entry.
Entrant must be 18 or over. The prizes are not transferable or exchangeable, and cannot be redeemed for cash or credit. Winners will be notified via comment on the original competition post and will be expected to supply a New Zealand postal address which the prize will be sent to. Smith & Caughey’s takes no responsibility for incorrect postal information supplied by the winner or late/lost/misdirected mail. If the prize winner cannot be contacted within 3 days, at Smith & Caughey’s discretion that winner will forfeit the prize with no right of compensation and the prize will be redrawn. Winners are ineligible to win more than once throughout the Twelve Days of Gifting promotion. Entrant may enter as many times as they like, each comment is one entry. Entry is open to New Zealand residents only. Employees of Smith & Caughey’s are not eligible to enter these promotions. Winners will be drawn at random on Smith & Caughey’s premises, 253–261 Queen Street, Auckland, New Zealand By entering you acknowledge and agree that this promotion is in no way associated with, administered by, or endorsed by Facebook and/or Instagram; and acknowledge a complete release of Facebook and/or Instagram by your participation.
CONCEPT:
To create and build excitement and urgency we will offer quick-draw gifts in multiples. Day 12 = 12 to give away, day 11 = 11 to give away...
RUNS: Friday 1 December - Tuesday 12 December
TYPE: Social Activation
PLATFORM: First half run on Facebook, second half run on Instagram
ENTER:
FACEBOOK Like and comment to enter: Day 12 - Day 6
INSTAGRAM Follow, like and tag a friend to enter: Day 7 - Day 12
ARTWORK: Artwork will be created by Smith & Caughey’s, including product images, shot in-house.
BRAND SUPPORT: Brand and product will be shown/mentioned in post and tagged in where relevant/possible.
GIVEAWAYS: 12 identical products, 1 per winner. Gifts will be gift wrapped and sent with Smith & Caughey’s compliments to either 1 New Zealand address.
WINNERS: Winners will be notified by direct message. Winner will be tagged in a comment in the original post.
LOGISTICS:
Each starts 10am runs 24 hours - so drawn 10am following day, then next draw posted.