GALLERY POST
Our second Christmas social activation 12 Days of Gifting was a series of 24 hour draws, from 12 gifts down to 1 - from Jellycat plush bunnies to a Smeg stand mixer!
CONCEPT
To create and build excitement and urgency we offered quick-draw gifts in multiples.
Day 12 = 12 to give away, day 11 = 11 to give away ...
Began Saturday 1 December | Ended Thursday 13 December
TYPE
Social Activation.
PLATFORM
Run on Instagram via Instagram posts, supported with stories on Instagram & Facebook.
ENTER
Comment on our Instagram post.
ARTWORK
All artwork created inhouse by Smith & Caughey’s Creative Services team.
BRAND SUPPORT
Brand and product will be shown/mentioned in post.
GIVEAWAYS
12 identical products, 1 per winner. Gifts will be gift wrapped and sent with Smith & Caughey’s compliments to 1 New Zealand address.
WINNERS
Winners will be notified by direct message. Winner will be tagged in a comment in the original post.
LOGISTICS
Each starts 10am runs 24 hours - so drawn 10am following day, then next draw posted.
FOLLOWERS / LIKES AT END OF 12 DAYS
Instagram Followers 9,256 (+505)
Facebook Likes 20,920 (+92)
Facebook Followers 20,754 (+96)
FOLLOWERS / LIKES AT BEGINNING OF 12 DAYS
Instagram Followers 8,751
Facebook Likes 20,828
Facebook Followers 20,754
12 | JELLYCAT
Opened Saturday 1 December 10am | Closed Sunday 2 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 12 Jellycat Plush Bunny gifts for 12 lucky winners (1 per winner).
To enter, simply comment and tell us, would you keep it or gift it? Closes Sunday 2 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brand, Jellycat.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 5,416
Likes 322
Comments 192
Saves 5
Shares 4
Profile visits 84
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Stats missing due to technical issues
FACEBOOK
Viewed by 434 people
11 | MOLTON BROWN
Opened Sunday 2 December 10am | Closed Monday 3 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 11 Molton Brown 'Russian Leather' bath & shower gels for 11 lucky winners (1 per winner).
To enter, simply comment and tell us, would you keep it or gift it? Closes Monday 3 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brand, Molton Brown.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 3,860
Likes 135
Comments 99
Saves 1
Shares 1
Profile visits 35
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 777 people
FACEBOOK
Viewed by 450 people
10 | TWENTY8
Opened Monday 3 December 10am | Closed Tuesday 4 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 10 Twenty8 Diffusers with and 'Celebrate & Uplift' essential oil for 10 lucky winners (1 per winner).
To enter, simply comment and tell us, would you keep it or gift it? Closes Tuesday 4 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brand, Twenty8.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 4,340
Likes 219
Comments 216
Saves 9
Shares 5
Profile visits 59
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 802 people
FACEBOOK
Viewed by 408 people
9 | MEADOWLARK
Opened Tuesday 4 December 10am | Closed Wednesday 5 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 9 pairs of Meadowlark earrings for 9 lucky winners (1 per winner).
To enter, simply comment and tell us, would you keep them or gift them? Closes Wednesday 5 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brand, Meadowlark.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 5,304
Likes 465
Comments 521
Saves 5
Shares 2
Profile visits 99
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 860 people
FACEBOOK
Viewed by 324 people
8 | ECOYA & CLARINS
Opened Wednesday 5 December 10am | Closed Thursday 6 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 8 Ecoya and Clarins gifts for 8 lucky winners (1 per winner).
Each gift includes an Ecoya 'Summer Cherries & Peach' Monty Jar candle, a Clarins Joli Rouge Velvet lipstick in 'Soft Berry' and a Clarins Lip Comfort Oil in 'Honey'. To enter, simply comment and tell us, would you keep this or gift this? Closes Thursday 6 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brands, Ecoya and Clarins.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 5,304
Likes 465
Comments 521
Saves 5
Shares 2
Profile visits 99
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 717 people
FACEBOOK
Viewed by 375 people
7 | BVLGARI & BRIARWOOD
Opened Thursday 6 December 10am | Closed Friday 7 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 7 Bvlgari and Briarwood gifts for 7 lucky winners (1 gift per winner).
Each gift includes a Bvlgari Limited Edition 'Rose Goldea' 90ml fragrance, and a Briarwood wallet. Please note, wallet colours vary across the 7 winning gifts. To enter, simply comment and tell us, would you keep this or gift this? Closes Friday 7 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brands, Bvlgari and Briarwood.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 4,235
Likes 346
Comments 405
Saves 2
Shares 1
Profile visits 94
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 724 people
FACEBOOK
Viewed by 328 people
6 | BAKSANA & LUMOJO
Opened Friday 7 December 10am | Closed Saturday 8 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 6 Baksana and Lumojo gifts for 6 lucky winners (1 gift per winner).
Each gift includes a Baksana pyjama set (size M), Baksana robe (size S/M) and a Lumojo Manuka Honey. To enter, simply comment and tell us, would you keep this or gift this? Closes Saturday 8 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brands, Baksana and Lumojo.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 4,173
Likes 249
Comments 252
Saves 2
Shares 2
Profile visits 79
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 700 people
FACEBOOK
Viewed by 312 people
5 | KATE SYLVESTER & ORIBE
Opened Saturday 8 December 10am | Closed Sunday 9 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 5 Kate Sylvester and Oribe gifts for 5 lucky winners (1 gift per winner).
Each gift includes a pair of Kate Sylvester sunglasses and an Oribe Travel Essentials Set. To enter, simply comment and tell us, would you keep this or gift this? Closes Sunday 9 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brands, Kate Sylvester and Oribe.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 5,277
Likes 408
Comments 468
Saves 8
Shares 5
Profile visits 127
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 868 people
FACEBOOK
Viewed by 421 people
4 | ESTÉE LAUDER & CALVIN KLEIN
Opened Sunday 9 December 10am | Closed Monday 10 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 4 Calvin Klein, Estée Lauder, M·A·C and Clinique gifts for 4 lucky winners (1 gift per winner). Each gift includes a Calvin Klein handbag, an Advanced Night Repair Concentrate from Estée Lauder, a lipstick quartet in shades 'Love Pop' 'Graffiti Pop' 'Papaya Pop' and 'Rose Pop' from Clinique, a Fix+ Pinklite, Prep + Prime Lip, 'Solar Glow', eye shadow palette and 'Hug Me' lipstick from M·A·C.
To enter, simply comment and tell us, would you keep this or gift this? Closes Monday 10 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brands, Calvin Klein, Estée Lauder, M·A·C and Clinique.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 4,674
Likes 383
Comments 549
Saves 13
Shares 1
Profile visits 105
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 1,073 people
FACEBOOK
Viewed by 514 people
3 | SAMSONITE
Opened Monday 10 December 10am | Closed Tuesday 11 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 3 Samsonite Octolite 55cm Hardside Carry-On Spinner Suitcases for 3 lucky winners (1 per winner).
To enter, simply comment and tell us, would you keep it or gift it? Closes Tuesday 11 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brand, Samsonite.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 4,684
Likes 349
Comments 482
Saves 7
Shares 6
Profile visits 107
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 950 people
FACEBOOK
Viewed by 438 people
2 | LE CREUSET
Opened Tuesday 11 December 10am | Closed Wednesday 12 December 10am
INSTAGRAM POST
12 Days of Gifting!
We have 2 Le Creuset Signature Round Casserole Dishes for 2 lucky winners (1 per winner).
To enter, simply comment and tell us, would you keep it or gift it? Closes Wednesday 12 December at 10am. Winners drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brand, Le Creuset.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 4,417
Likes 317
Comments 460
Saves 5
Shares 1
Profile visits 108
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 867 people
FACEBOOK
Viewed by 300 people
1 | SMEG
Opened Wednesday 12 December 10am | Closed Thursday 13 December 10am
INSTAGRAM POST
Your final chance to win, with 12 Days of Gifting!
We have 1 Smeg Stand Mixer (model SMF01) for 1 lucky winner.
To enter, simply comment and tell us, would you keep it or gift it? Closes Thursday 13 December at 10am. Winner drawn at random and announced soon after. One entry per person, full T&C’s can be found on the Promotions page on our website, link in bio.
#winwithsandc
A special thanks to our brand, Smeg.
This promotion is not endorsed or sponsored by Facebook or Instagram.
Reach 5,215
Likes 487
Comments 677
Saves 14
Shares 3
Profile visits 128
(Organic post)
INSTAGRAM & FACEBOOK STORY
Running the full 24 hour promo
INSTAGRAM
Viewed by 910 people
FACEBOOK
Viewed by 360 people
PAID SOCIAL
Facebook Advert
Instagram Post - Boosted
Facebook Post - Boosted
WINNER FEEDBACK
Via their own Instagram posts/stories, and direct message to Smith & Caughey’s.
Please note, we were only able to view winners posts and/or stories if their pages are set to public.
TERMS & CONDITIONS:
12 DAYS OF GIFTING
By entering the competition or promotion each entrant will be deemed to have read and accepted these terms and conditions and to have agreed to be bound by them. Entrant must meet the full criteria for a valid entry: Post a comment on the indicated Smith & Caughey’s competition Instagram post. Each announced winner will receive one prize per person (12 gifts, 12 winners, and so on). One entry per person. Entrant must be 18 or over. Winners are ineligible to win more than once throughout the 12 Days of Gifting promotion. These prizes are not transferable or exchangeable, and cannot be redeemed for cash or credit. Winner(s) will be notified via comment on the original Instagram post and will be expected to supply a New Zealand postal address, which their prize will be sent to. Smith & Caughey’s takes no responsibility for incorrect postal information supplied by the winner or late/lost/misdirected mail. If a prize winner cannot be contacted within 3 days, at Smith & Caughey’s discretion that winner will forfeit the prize with no right of compensation and the prize will be redrawn. Entry is open to New Zealand residents only. Employees of Smith & Caughey’s are not eligible to enter this promotion. Brand partners and suppliers of Smith & Caughey’s are not eligible to enter this promotion. Winner will be drawn at random by Smith & Caughey’s using a third party random selection tool. Promotion is in no way sponsored, administered, or associated with Facebook/Instagram. By entering, entrants confirm acceptance of the promotion terms & conditions and release Facebook/Instagram of responsibility, and agree to Facebook/Instagram's term of use.