GALLERY POST
Our third Christmas social activation is in progress with SURPRISE GIFTING!
2 sessions per day for 2 days, with a social media call-out and an in-store only surprise session as well! Plus plenty of great fragrance and skincare samples to give away...
SURPRISE! | IN STORE ONLY SESSION FRIDAY 22.12.17
In store only session for those shopping in-store at the time. Located on the Ben Sherman corner of Menswear.
SURPRISE! | DAY 2: THURSDAY 21.12.17
INSTAGRAM POST: 21.12.17
Likes: 53
Comments: 3
Impressions: 2 683
Reach: 2 060
Actions: 10
(Organic - no paid promotion.)
INSTAGRAM POST: 21.12.17
Likes: 43
Comments: 1
Impressions: 2 988
Reach: 1 789
Actions: 9
(Organic - no paid promotion.)
FACEBOOK 21.12.17
Likes, comments and shares: 93
Reach: 6 718
Post clicks: 324
(Organic - no paid promotion.)
FACEBOOK 21.12.17
Likes, comments and shares: 4
Reach: 2 959
Post clicks: 60
(Organic - no paid promotion.)
SURPRISE! | DAY 1: FRIDAY 15.12.17
INSTAGRAM POST: 15.12.17
Likes: 83
Comments: 7
Impressions: 3 027
Reach: 2 424
Actions: 18
(Organic - no paid promotion.)
FACEBOOK 15.12.17
Likes, comments and shares: 114
Reach: 6 509
Post clicks: 365
(Organic - no paid promotion.)
INSTAGRAM POST: 15.12.17
Likes: 71
Comments: 0
Impressions: 2 842
Reach: 2 121
Actions: 14
(Organic - no paid promotion.)
FACEBOOK 15.12.17
Likes, comments and shares: 17
Reach: 3 612
Post clicks: 182
(Organic - no paid promotion.)
SET-UP
FEEDBACK
CONCEPT:
To create and build a light-hearted and fun-yet urgent atmosphere, to create buzz with a 'something for nothing' pure gifting promotion, cutting through other promotions, offers and discounts prevalent at this time of year...
RUNS: 2 sessions per day, Friday 15 December, Thursday 21 December - with a call out on Instagram/Facebook and an instore only session Friday 22 December.
TYPE: Social/In-store Activation
ENTER: Luck dip - no entry required.
ARTWORK: Artwork will be created by Smith & Caughey’s, including product images, shot in-house.
GIFTS: 50 gifts per session, supplied from brands from throughout the store.
SAMPLING: Lots of mixed fragrance and skincare samples, packaged in an acetate bag with a card. Some cookies, chocolates and kids items and small gifts packaged as samples also.
LOGISTICS:
Find our 'cart' in-store, and choose a lucky dip numbered Christmas bauble, gift wrapped present with corresponding number and samples are handed over in a shopping bag. Customer keeps bauble. Sampling to those around.