GALLERY POST

Boxing Day Sale gallery of press advertisements, print and social support. Also, images/info from the digital 'Big Reveal' advert with NZ Herald.

NEW MEDIA THIS BOXING DAY

This Boxing Day we tried a 'Big Reveal' digital advertisement with the NZ Herald. Advert can be seen below. This advert is deployed on mobile, stats were encouraging and can be seen underneath the video/image below.

Screens automatically slide sideways, each screen clicks through to corresponding landing page on www.smithandcaugheys.co.nz.

NZH Big Reveal slider advertisement results:

Women's slide: 754 clicks to website
(As this was the first slide - it would be expected to have a higher click rate.)
Men's slide: 398 clicks to website
Kids' slide: 283 clicks to website
Lingerie slide: 258 clicks to website
Accessories slide: 212 clicks to website

Total clicks to website: 1, 905
Impressions delivered: 438, 696
Click through average was 0.43. (Industry ‘average’ is 0.07)