GALLERY POST
PROMOTION NUMBERS
Instagram followers: Prior to promotion: 4,906 vs after promotion: 5,612 (+706)
(Breakfast with Santa competition running towards end.)
WIN ONE, GIFT ONE | POST 8: 29.11.17
Instagram followers: Prior to post: 5,330 vs after post: 5,612 (+282)
(Breakfast with Santa competition running at the same time.)
INSTAGRAM POST: 29.11.17
Likes: 249
Comments: 435
Impressions: 4 896
Reach: 6 601
Actions: 73
(Organic - no paid promotion.)
Pushed to Facebook
Likes, comments and shares: 9
Reach: 1 575
Post clicks: 48
(Organic - no paid promotion.)
WIN ONE, GIFT ONE | POST 7: 27.11.17
Instagram followers: Prior to post: 5,262 vs after post: 5,313 (+51)
INSTAGRAM POST: 27.11.17
Likes: 257
Comments: 431
Impressions: 4 595
Reach: 3 482
Actions: 51
(Organic - no paid promotion.)
Pushed to Facebook
Likes, comments and shares: 18
Reach: 2 363
Post clicks: 82
(Organic - no paid promotion.)
WIN ONE, GIFT ONE | POST 6: 25.11.17
Instagram followers: Prior to post: 5,215 vs after post: 5,256(+41)
INSTAGRAM POST: 25.11.17
Likes: 207
Comments: 350
Impressions: 4 312
Reach: 3 423
Actions: 48
(Organic - no paid promotion.)
Pushed to Facebook
Likes, comments and shares: 6
Reach: 1 537
Post clicks: 20
(Organic - no paid promotion.)
WIN ONE, GIFT ONE | POST 5: 23.11.17
Instagram followers: Prior to post: 5,166 vs after post: 5,210 (+44)
INSTAGRAM POST: 23.11.17
Likes: 127
Comments: 114
Impressions: 3 749
Reach: 2 900
Actions: 20
(Organic - no paid promotion.)
Pushed to Facebook
Likes, comments and shares: 2
Reach: 1 351
Post clicks: 21(Organic - no paid promotion.)
WIN ONE, GIFT ONE | POST 4: 21.11.17
Instagram followers: Prior to post: 5,092 vs after post: 5,129 (+37)
INSTAGRAM POST: 21.11.17
Likes: 127
Comments: 134
Impressions: 3 420
Reach: 2 689
Actions: 35
(Organic - no paid promotion.)
Pushed to Facebook
Likes, comments and shares: 7
Reach: 1 562
Post clicks: 25
(Organic - no paid promotion.)
WIN ONE, GIFT ONE | POST 3: 19.11.17
Instagram followers: Prior to post: 5,065 vs after post: 5,079 (+14)
INSTAGRAM POST: 19.11.17
Likes: 69
Comments: 35
Impressions: 2 744
Reach: 2 199
Actions: 13
(Organic - no paid promotion.)
Pushed to Facebook
Likes, comments and shares: 2
Reach: 972
Post clicks: 6
(Organic - no paid promotion.)
WIN ONE, GIFT ONE | POST 2: 17.11.17
Instagram followers: Prior to post: 5,023 vs after post: 5,058 (+35)
INSTAGRAM POST: 17.11.17
Likes: 119
Comments: 99
Impressions: 3 196
Reach: 2 504
Actions: 21
(Organic - no paid promotion.)
Pushed to Facebook
Likes, comments and shares: 6
Reach: 1 787
Post clicks: 41
(Organic - no paid promotion.)
WIN ONE, GIFT ONE | POST 1: 16.11.17
Instagram followers: Prior to post: 4,906 vs after post: 5,016 (+110)
INSTAGRAM POST: 15.11.17
(Original post - no paid promotion.)
Likes: 301
Comments: 290
Impressions: 4 277
Reach: 3 126
Engagement: 518
(Promoted $15.)
Comments: 34
Impressions: 2 800
Engagement: 69
Website clicks: 8
Pushed to Facebook (17.11.17)
Reactions, comments and shares: 6
Reach: 1 010
Post clicks: 13
(Organic - no paid promotion.)
WIN ONE, GIFT ONE | INTRO POST: 14.11.17
INSTAGRAM POST: 14.11.17
Likes: 81
Comments: 24
Impressions: 3 001
Reach: 2 376
Engagement: 108
(Organic - no paid promotion.)
Pushed to Facebook
Likes, comments and shares: 1
Reach: 1 454
Post clicks: 54
(Organic - no paid promotion.)
TERMS & CONDITIONS:
By entering the competition or promotion each entrant will be deemed to have accepted these terms and conditions and to have agreed to be bound by them. Entrant must meet the full criteria for a valid entry: entrant must be following the Smith & Caughey's Instagram, liked the Instagram competition post, and tagged a friend in the comments. Entrant must be 18 or over. The prizes are not transferable or exchangeable, and cannot be redeemed for cash or credit. Winners will be notified via comment on the Instagram original post and will be expected to supply up to two New Zealand postal addresses which the prizes will be sent to. Smith & Caughey’s takes no responsibility for incorrect postal information supplied by the winner or late/lost/misdirected mail. If the prize winner cannot be contacted within 3 days, at Smith & Caughey’s discretion that winner will forfeit the prize with no right of compensation and the prize will be redrawn. Winners are ineligible to win more than once throughout the Win One, Gift One promotion. Entrant may enter as many times as they like, but must tag a different friend per comment. Entry is open to New Zealand residents only. Employees of Smith & Caughey’s are not eligible to enter these promotions. Winners will be drawn at random on Smith & Caughey’s premises, 253-261 Queen Street, Auckland, New Zealand. Promotion is not in association with Instagram.
CONCEPT:
To create and build excitement and urgency we will offer eight quick-draw gifts.
Enter to win one for yourself by following Smith & Caughey’s, liking the post and tagging a friend to win the second item.
RUNS: Wednesday 15 November - Wednesday 29 November
TYPE: Social Activation
PLATFORM: Runs on Instagram . Push to Instagram from Facebook
ENTER: Tag a friend, like post and follow Smith & Caughey’s to enter
ARTWORK: Artwork will be created by Smith & Caughey’s, including product images, shot in-house.
BRAND SUPPORT: Brand and product will be shown/mentioned in Facebook push post, Instagram post and copy, and brand will be tagged in Instagram, where relevant/possible.
GIVEAWAYS: 2 identical products, one for tagger/tag-ee. Gifts will be gift wrapped and sent with Smith & Caughey’s compliments to either 1 or 2 New Zealand addresses.
WINNERS: Winners will be notified by direct message. Winner will be tagged in a comment in the original post, and brand will be tagged again in comment, where relevant/possible.
LOGISTICS:
Each win one, gift one set rolled out on alternate days.
Each starts 7am, day one drawn 4pm day two.
PERIOD:
Wed 15 November (drawn 2pm, Thu 16 November)
Friday 17 November (drawn 4pm, Sat 17 November)
Sun 19 November (drawn 4pm, Mon 20 November)
Tues 21 November (drawn 4pm, Wed 22 November)
Thu 23 November (drawn 4pm, Fri 24 November)
Sat 25 November (drawn 4pm, Sun 26 November)
Mon 27 November (drawn 4pm, Tue 28 November)
Wed 29 November (drawn 4pm, Thu 30 November)