DIGITAL AD NZHERALD.CO.NZ - RESULTS

We had a Mobile Blast advertisement - delivered via the nzherald website on mobile and app on Friday 19 January - for the day. This usually delivers to 1-1.5 million users in a day.

Stats through from NZ Herald today:
Impressions delivered: 1, 458, 970
Clicks: 9285
CTR (click through rate): 0.64%

These are extremely good results, we will add feedback from the Online Team as it comes to hand.

Results may have been influenced by the PM pregnancy news on the day.