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PR Event | Spring 18 Preview

GALLERY POST

A selected group of media, bloggers and influencers invited to view curated collections for the new season Thursday 13 September 2018.

Below you’ll find:
- Video of Instagram story coverage (Thu-Sun)
- Still shots of Instagram story coverage (Thu-Sun)
- Screenshots of Instagram posts (Thu-Sun)
- Photos of the room setup etc
- Invitees, attendees, instagram handles and followers
- Feedback from guests
- Invites
- Invite social coverage

Please feel free to provide any feedback or notes for next time in the comments section.


LOGISTICS

CATERER: The Store (Style Counsel)
BEVERAGES: Reid & Reid (NZ Botanical Gin) via Edward
SOUND SYSTEM: Borrowed with playlist
HIREAGE: None
STOCK DELIVERED: Tuesday
SET-UP: Rolling set up by VM


SOCIAL | WEEK FOLLOWING EVENT

Additional social screenshots as they come to hand, week following event…

INSTAGRAM POSTS

INSTAGRAM STORIES


Please note: For viewing only, not for sharing.

If unable to view video on your thin client you can copy this url and send to your phone etc:
https://youtu.be/va40c4pChfw
This is an unlisted video, so you cannot search for it.


INFLUENCERS/MEDIA SOCIAL MEDIA FROM THE DAY

Please note: For viewing only, not for sharing.

INSTAGRAM POSTS


INSTAGRAM STORIES

Screenshots only, refer video for more…


SCREEN SHOTS - Invite


STYLE COUNSEL

Coverage Report

Available to download here



SPRING PREVIEW 18


FEEDBACK

“Hi Fiona, Lovely to see you today and to speak with Edward. And thank you so much for the gorgeous goodie bag – it made my day!”
— Jacqui Loates-Haver (KiaOra Magazine)
“Just a quickie to say a HUGE thank you for yesterday’s preview. It really is the highlight of my calendar. You are the nicest bunch of people in fashion that’s for sure!

Also, thanks for my incredible goody bag. Gosh, so many treats. The Lancaster purse in the deep burgundy is my fave, so very generous of you.

I’ll be sure to use S&C for Sally’s next styling shoot. I’m starting to branch out into helping men too, had a good chat with Christian about that.”
— Clare Grove (My Mummy Loves)
“Thank you so much for the fab bag of treats from the S&C summer viewing. Entirely unnecessary, but very much appreciated. (Chocolate already demolished, of course)”

Please pass on my thanks to the S&C team. It looks like an exciting season ahead and I’m sure there will be plenty of interest from Viva. Beauty wise, it’s been great having Lizzy bringing new items through and hearing about what is in store.
— Janetta Mackay (Viva)

GUEST LIST

(RSVP’D)

MEDIA

NZ HERALD - VIVA
@nzviva | 35.3k
- Instagram story and post
Amanda Linnell
@amanda_linnell | .500k
Dan Ahwa
@danahwa | 2.569k
Janetta Mackay
(Private)
Rosie Herdman
@rosie.herdman | 1.541k

NZ HERALD - HERALD ON SUNDAY
Michiko Hylands
@michikohylands | 2, 138k
- Instagram story and post

MISS FQ / FQ
@fashionquarterly | 38.3k
- Instagram story
Megan Bedford (FQ)
@meganbedford | 5, 321k
- Instagram story
Danielle Clausen (Miss FQ)
@danielleclausen | 1.211k
-

SIMPLY YOU
@simplyyoumag | 5, 359k
- Instagram story
Marcel Gull
@marcelsaintgull | 2.563k
- DID NOT ATTEND
Jessica-Belle Greer
@jessicabellegreer | .976k
- Instagram story

KIAORA
Jacqui Loates-Haver
@jlhaver | .309k

NEXT
@nextmagazinenz | 5, 528k
Zoe Walker
@iamzoewalker | 1, 905
- DID NOT ATTEND
Rachel Russell
(Private)
- DID NOT ATTEND

NADIA / YOUR HOME & GARDEN
@nadiamagazine | 2, 271k
Vanessa Marshall
@themarshallsuite | .334K
Tanya Wong
(Private)

AUSTRALIAN WOMAN’S WEEKLY
@awwmagazine | 1.203k
Emma Clifton
@emcliftonwrites | .552k
Fleur Mealing

WOMAN’S DAY
@womansdaynz | 21.9k
Penny Lewis
@pennylewisnz | .621k

NZ WOMAN’S WEEKLY
@newzealandwomansweekly | 1.297k
Leigh Matheson
@leapstar | 2.191k

GOOD MAGAZINE
@goodmagazinenz | 10.4k
Carolyn Enting
@carolyn.enting | .923k
- Instagram post

DISH
@dishmagnz | 35K
Naomi Larkin
@naomi_larkin |1, 280k

M2 / M2 WOMAN
@m2newzealand | 2978k
@m2woman | 1, 944k
Juvena Worfold
(Private)
- DID NOT ATTEND
Sophie Chung
ohheyitsfifi | 3.280k
- Instagram story and post

STUFF
NZ House & Garden
@nzhouseandgarden | 23.8k
Bea Taylor
@beataylor16
@homestolove
- DID NOT ATTEND

HOME-STYLE
@homestylemag | 52.3k
Alice Lines
@alice.lines | 8.401k

OHBABY
@ohbabymagazine | 10.5k
- Instagram story

Ellie Gwilliam
(Private)
Pippa Henderson
(Private)

MEDIAWORKS
@freshfastnz | 5.266k
Trudi Nelson
@trudifresh | 2.015k
- DID NOT ATTEND

AMBASSADOR

Antonia Prebble
@antonia_prebble | 13.6k
- Instagram story and post

S&C INFLUENCERS

Abby Plested (www.honeywearemore.co.nz)
@abbyplested | 20.7k
- Instagram story and post

Nicole Ku (www.nicrific.com)
@nicrific | 12.5k
- Instagram story and post

Madeline Walker (www.thetwentiesclub.co.nz)
@the_twenties_club | 10.7k
- Instagram story and post

Sarah Tuck (www.stuckinthekitchen.com)
@fromthekitchen | 13.4k
- DID NOT ATTEND

INFLUENCERS

Aimee Fleur (www.mybelovedstyle.com)
@missaimeefleur | 50.8k
- Instagram story

Ash Owens (www.ashowens.com)
@ashowens_ | 16.6k
- Instagram story (Unboxing only)

Clare Grove (www.mymummyloves.com)
@mymummyloves | 8.389k
- Instagram story and post

Laura Hadlow (www.laurarozana.com)
@laurahadlow | 14.9k
- Instagram story

Lucy Slight
(@lucyslight | 5.633k)
-

Aki Ang (www.thesleekavenue.com)
@thesleekavenue | 8.560k
- Instagram story and post

Michelle Halford (www.thedesignchaser.com)
@thedesignchaser| 214k
- Instagram story

Sammy Salsa
@sammysalsastyle| 4.702k
-

Stephanie Zhou (www.iheartbarbie.com)
@hisweetbarbie| 25.2k
- Instagram story and post

Ido & Mandy Drent
@idodrent | 13.2k
- Instagram story
@mandydrent | 4.238k
- Instagram story and post

Angie Fredtovich (www.gurlinterrupted.com)
@gurlinter_upted | 7.969k
- Instagram story

Trudi Brewer (www.beautyeq.co.nz)
@trudi.brewer | 564k
@beauty.eq | 2.512k
- DID NOT ATTEND (Emailed)

Mandy Duncan
@_mandyduncan| 31k
- DID NOT ATTEND (Emailed)

Kellie Pardoe
@kellie.pardoe | 21.7k
- DID NOT ATTEND

Kayla Jurlina (Stylist)
@kaylajurlina | 1.491k
- DID NOT ATTEND

OTHER

Meadlowlark
@meadowlarkjewellery | 82k
- Reposted story

Invited - RSVP no, none, holiday etc…
Sarau Krishnasamy - Viva
Johanna Thornton - Viva
Cara Hall - Canvas
Michelle Hurley - Canvas
Suzanne Dale - Bite
Phoebe Watt - Miss FQ
Sally-Ann Mullin - FQ
Kristina Rapley - Next
Sonia Greenslade - Next
Sarah Henry - Nadia/Next
Simon Farrell-Green - Home NZ
Louise Hilsz - Simply You (Holiday)
Shelley Ferguson - Your Home & Garden/Home/FQ (Holiday)
Pamela McIntosh - NZ Weddings
Colleen O'Hanlon - Homed
Josie Steenhart - Stuff (Holiday)
Sally Duggan - NZ House & Garden
Claire Sullivan - Denizin (Holiday)
Kelli Brett - Cuisine
Tim Phin - Remix
Clifton Piper - TVNZ
Sarah Stuart - Mediaworks (Holiday)
Karen Inderbitzen-Waller - Freelance
Paris Mitchell - Freelance
Alice Neville - The Spinoff
Marilyn McLachlan - The Urban List
Annabel Langbein - @annabellangbein
Anna Reeve - @annareeve_
Emma Galloway - @mydarlinglemonthyme
Emily - @forkingyum
Gracie Taylor - @gracie_taylor_
Hannah Laity - @hannahlaity
Helene Ravlich (Holiday) - mshelene99
Julia & Libby Matthews - @juls_matthews / @juliaandlibby / @libbycmatthews
Julie Stewart - @cleverpoppy
Kelly Gibney - @kellygibney_wholehearted
Kendra Alexandra - @kendraalexandra
Laura Snelling - @laura_snelling_
Nami Shadbolt / Pascale Baker - @yes.nami / @pas_baker / @serendipity.ave
Olivia Galletly - @thehungrycooknz
Sam Mannering - @sam.mannering
Sarah Lynch
Alana Broadhead - @thenew.nz
Tina Stephen - @roomienz
Zeenat Wilkinson (Away) - @zeenatwilkinson / @sauce_mag


INVITATION - MEDIA

MEDIA INVITE | HOUSE OF CHOCOLATE - Customised 16 piece Bonbon Box, invite as sleeve, contains customised flavour card.

MEDIA INVITE | HOUSE OF CHOCOLATE - Customised 16 piece Bonbon Box, invite as sleeve, contains customised flavour card.

FLAVOUR CARD - Printed by Newcomb Digital

FLAVOUR CARD - Printed by Newcomb Digital

BOX SLEEVE INVITE - Printed by Newcomb Digital

BOX SLEEVE INVITE - Printed by Newcomb Digital

EMAIL INVITATION - INFLUENCERS

INFLUENCER - Email Invitation

INFLUENCER - Email Invitation


SAVE THE DATE - MEDIA

SAVE THE DATE - Sent to physical media, who would receive a physical invitation a few days later.

SAVE THE DATE - Sent to physical media, who would receive a physical invitation a few days later.

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