GALLERY POST
Our Christmas social activation 12 Days of Gifting is in progress with a series of 24hr draws, from 12 gifts down to 1 - from chocolate to Dyson!
CONCEPT
To create and build excitement and urgency we offered quick-draw gifts in multiples.
Day 12 = 12 to give away, day 11 = 11 to give away ...
Began Sunday 1 December to Friday 13 December
TYPE
Social Activation.
PLATFORM
Run on Instagram and Facebook, winners pulled from both.
ENTER
Comment on our Instagram and/or Facebook post.
ARTWORK
Created inhouse by Smith & Caughey’s Creative Services team.
BRAND SUPPORT
Brand and product will be shown/mentioned in post.
GIVEAWAYS
12-1 identical products, 1 per winner.
Gifts will be gift wrapped and sent with Smith & Caughey’s compliments to 1 New Zealand address.
WINNERS
Winners will be notified by comment on the original post.
LOGISTICS
Each starts 10am runs 24 hours - so drawn 10am following day, then next draw posted.
FOLLOWERS AT END OF 12 DAYS
Instagram Followers 10,954 +630
Facebook Followers 22,314 +658
FOLLOWERS AT BEGINNING OF 12 DAYS
Instagram Followers 10,324
Facebook Followers 21,656
12 GIFTS | DEVONPORT CHOCOLATES
10am Sunday 1 December - 10am Monday 2 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 12 of these chocolate Reindeers to give away from Devonport Chocolates. There are 12 chocolate Reindeers (140g) to be won by 12 winners (1 per winner) across Instagram and Facebook. ⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Monday 2 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, Devonport Chocolates.⠀
INSIGHTS
INSTAGRAM
Comments 234
Reach 4,880
Likes 288
Shares 9
Saves 4
Profile Visits 63
FACEBOOK
Comments 765
Reach 13,624
Likes/Reactions 509
Shares 14
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
956
11 GIFTS | MOR
10am Monday 2 December - 10am Tuesday 3 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 11 MOR Bohemienne Petite Reed Diffusers in Strawberry, White Jasmine & Orange Blosson (40ml) to give away. There are 11 Diffusers to be won by 11 winners (1 per winner) across Instagram and Facebook. ⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Tuesday 3 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, MOR.
INSIGHTS
INSTAGRAM
Comments 130
Reach 2,988
Likes 127
Shares 0
Saves 2
Profile Visits 31
FACEBOOK
Comments 710
Reach 10,109
Likes/Reactions 479
Shares 9
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
831
10 GIFTS | LITTLE WORLD
10am Tuesday 3 December - 10am Wednesday 4 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 10 Essential Gift Sets from kids’ skincare brand Little World to give away. There are 10 Gift Sets to be won by 10 winners (1 per winner) across Instagram and Facebook. ⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
Gift Set includes Gentle Shampoo Bodywash (100ml), Organic Barrier Cream (100ml) and Organic Face Cream (50ml).
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Wednesday 4 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, Little World.⠀
INSIGHTS
INSTAGRAM
Comments 143
Reach 3,461
Likes 139
Shares 6
Saves 0
Profile Visits 42
FACEBOOK
Comments 435
Reach 5,706
Likes/Reactions 297
Shares 8
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
553
9 GIFTS | CALVIN KLEIN
10am Wednesday 4 December - 10am Thursday 5 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 9 Calvin Klein Home bath towels to give away. There are 9 Calvin Klein Home bath towels to be won by 9 winners (1 per winner) across Instagram and Facebook. ⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Thursday 5 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
INSIGHTS
INSTAGRAM
Comments 243
Reach 4,120
Likes 255
Shares 3
Saves 5
Profile Visits 64
FACEBOOK
Comments 791
Reach 10,421
Likes/Reactions 539
Shares 12
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
1,020
8 GIFTS | FOREO
10am Thursday 5 December - 10am Friday 6 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 8 FOREO LUNA Plays to give away. There are 8 LUNA Plays (in Sunflower Yellow) to be won by 8 winners (1 per winner) across Instagram and Facebook. ⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Friday 6 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, FOREO.⠀
INSIGHTS
INSTAGRAM
Comments 259
Reach 3,867
Likes 201
Shares 2
Saves 3
Profile Visits 63
FACEBOOK
Comments 437
Reach 1,482
Likes/Reactions 305
Shares 6
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
692
7 GIFTS | WACOAL
10am Friday 6 December - 10am Saturday 7 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 7 Wacoal lingerie sets to give away. There are 7 bra and brief pairs to be won by 7 winners (1 bra and brief per winner) across Instagram and Facebook. Colour and sizes can be selected to suit each winner, each winner is also welcome to come instore and try-on with assistance from our Lingerie experts. Colour options are Charcoal or Rose Mist, size range in the bra is S-XL, and size range in the brief is S-XL.⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Saturday 7 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, Wacoal.⠀
INSIGHTS
INSTAGRAM
Comments 229
Reach 4,142
Likes 216
Shares 1
Saves 5
Profile Visits 86
FACEBOOK
Comments 550
Reach 8,169
Likes/Reactions 339
Shares 8
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
751
6 GIFTS | AMBER SCEATS
10am Saturday 7 December - 10am Sunday 8 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 6 Amber Sceats 'Mandi' earrings to give away. There are 6 pairs of earrings to be won by 6 winners (1 per winner) across Instagram and Facebook. ⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Sunday 8 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, Amber Sceats.⠀
INSIGHTS
INSTAGRAM
Comments 76
Reach 3,808
Likes 91
Shares 3
Saves 1
Profile Visits 64
FACEBOOK
Comments 123
Reach 3,274
Likes/Reactions 93
Shares 3
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
191
5 GIFTS | BRIARWOOD
10am Sunday 8 December - 10am Monday 9 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 5 Briarwood 'Phillipa' handbags to give away. There are 5 handbags to be won by 5 winners (1 per winner) across Instagram and Facebook. We have a range of colours including tan, black, white and silver, colour per winner will be chosen at random.⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Monday 9 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, Briarwood.⠀
INSIGHTS
INSTAGRAM
Comments 340
Reach 4,267
Likes 266
Shares 1
Saves 5
Profile Visits 77
FACEBOOK
Comments 1,065
Reach 14,922
Likes/Reactions 577
Shares 12
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
1,326
4 GIFTS | MASTERWEAVE
10am Monday 9 December - 10am Tuesday 10 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 4 Masterweave Mohair throws to give away. There are 4 throws to be won in the colour Ochre to be won by 4 winners (1 per winner) across Instagram and Facebook. ⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Tuesday 10 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, Masterweave.⠀
INSIGHTS
INSTAGRAM
Comments 219
Reach 3,206
Likes 187
Shares 1
Saves 3
Profile Visits 57
FACEBOOK
Comments 584
Reach 7,655
Likes/Reactions 418
Shares 3
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
624
3 GIFTS | DELSEY
10am Tuesday 10 December - 10am Wednesday 11 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 3 Delsey 76cm 'Beaumont' navy blue suitcases to give away. There are 3 suitcases to be won by 3 winners (1 per winner) across Instagram and Facebook.
⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Wednesday 11 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, Delsey.
INSIGHTS
INSTAGRAM
Comments 298
Reach 3,764
Likes 249
Shares 5
Saves 3
Profile Visits 60
FACEBOOK
Comments 844
Reach 10,466
Likes/Reactions 520
Shares 6
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
1,114
2 GIFTS | BAMIX
10am Wednesday 11 December - 10am Thursday 12 December
POST TEXT
Win! With our 12 Days of Gifting.
We have 2 Bamix 'Mono' red stick blenders to give away. There are 2 stick blenders to be won by 2 winners (1 per winner) across Instagram and Facebook.
⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Thursday 12 December at 10am, winners announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, Bamix.
INSIGHTS
INSTAGRAM
Comments 223
Reach 3,477
Likes 210
Shares 1
Saves 4
Profile Visits 54
FACEBOOK
Comments 586
Reach 6,769
Likes/Reactions 411
Shares 13
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
799
1 GIFT | DYSON
10am Thursday 12 December - 10am Friday 13 December
POST TEXT
Your last chance to in win, with our 12 Days of Gifting!
We have 1 Dyson Airwrap™ Styler Complete to give away. There is 1 Dyson Airwrap™ to be won by 1 winner across all entries from Instagram and Facebook. The Dyson Airwrap™ Styler Complete includes all the pictured attachments, and is housed in this beautiful storage case.
⠀
⠀
To enter, simply comment and tell us, would you keep it or gift it?
One entry per person, per social media platform, head to the 12 Days of Gifting post on our Facebook page for another chance to win!
Closes Friday 13 December at 10am, winner announced soon after.
Full T&Cs can be found on the Promotions page on our website, link in bio. ⠀
Promotion is in no way sponsored, administered, or associated with Instagram or Facebook. ⠀
⠀
#winwithsandc⠀
⠀
A special thanks to our brand, Dyson.
INSIGHTS
INSTAGRAM
Comments 657
Reach 4,382
Likes 453
Shares 10
Saves 10
Profile Visits 75
FACEBOOK
Comments 1,955
Reach 20,862
Likes/Reactions 1,002
Shares 18
TOTAL VALID COMMENTS ACROSS INSTAGRAM & FACEBOOK
(multiple comments from the same person are deleted and only entered once)
2,515