GALLERY POST

A selected group of media, bloggers and influencers were invited to view curated collections for the new season Thursday 14 March 2019.

Below you’ll find:
Invites
Invite social coverage
Photos of the room setup
Still shots of Instagram story coverage
Video compilation of Instagram story coverage
Screenshots of Instagram posts
Invitees, attendees, instagram handles and followers
Feedback from guests

Please feel free to provide any feedback or notes for next time in the comments section.

LOGISTICS

CATERER: The Store (Style Counsel)
SOUND SYSTEM: Borrowed with playlist
HIREAGE: None
STOCK DELIVERED: Tuesday
SET-UP: Rolling set up by VM

SAVE THE DATE EMAIL | MEDIA

Smith & Caughey's - Save The Date AW19.jpg

Sent to physical media, who would receive a physical invitation a few days later.

INVITATION EMAIL | INFLUENCERS

PHYSICAL INVITATION | MEDIA

Sent to physical media. Invitation was an Ashley & Co candle (Vine & Paisley scent) wrapped in a custom Smith & Caughey’s sleeve created in-house by Creative Services, tied with a velvet ribbon and finished with a personalised name tag.

Custom sleeve | Designed in-house, printed by Newcomb Digital

INVITATION SOCIAL

Sarah Stuart | @styledbysarahstuart

ROOM SET-UP

Photographed by Yulia

Geometric structure designed by Creative Services, produced by Sign-it.

INFLUENCER/MEDIA SOCIAL COVERAGE

PLEASE NOTE
There was a global outage of Instagram and Facebook on this day, preventing users from uploading stories and posts until approx 3.30pm.
The day following the event (Friday 15 March) was the Christchurch terrorist attack, which was the focus of the nation, and the leading topic of conversation across social media.

INSTAGRAM STORIES

Screenshots only, refer video for more.
For viewing only, not sharing.

Aimee Fleur | @missaimeefleur

Influencer 49.6k followers

Angela Pan | @panapetite

Influencer 7.3k followers

Angie Fredatovich | @gurlinter_upted

Influencer 9.6k followers

Christine Stucki | @rubyfearless

Influencer 11.8k followers

FashioNZ | @fashion.co.nz

Influencer 11.3k followers

Hélène Ravlich | @mshelene99

Influencer/Stylist 3.9k followers

Holly Lindsey | @holly.estelle

Influencer 6k followers

Holly Wright | @albaandi

Influencer 3.5k followers

Jessica-Belle Greer | @jessicabellegreer

Media | Writer for Fashion Quarterly & Simply You (Bauer) 1k followers

Kaitlin Robertson | @kaitlinrobertson_ (personal instagram)

Influencer 6.5k followers

Kaitlin Robertson | @kaitlinchapman_ (professional instagram)

Influencer/Makeup Artist & Hair Stylist 2.3k followers

Mandy Drent | @mandydrent

Influencer 5.1k followers

Mandy Duncan | @_mandyduncan

Influencer 35k followers

Megan Hutchison | @meghutchison_

Influencer 30.8k follower

Nicole Ku | @nicrific

Influencer 12.9k followers

Sarah Stuart | @styledbysarahstuart

Media | Stylist for Mediaworks 3.2k followers

Sarah Tuck | @fromthekitchen

Influencer 13.7k followers

Sauce Mag | @sauce_mag

Run by Influencer Zeenat Wilkinson 12.1k followers

Sophie Chung | @ohheyitsfifi

Influencer 7.4k followers

Stephanie Zhou | @_hibarbie_

Influencer 29.3k followers

INSTAGRAM STORIES

Video compilation. For viewing only, not for sharing.

If unable to view video on your thin client you can copy this url and send to your phone etc:
https://youtu.be/aEMWmPiYDVA
This is an unlisted video, so you cannot search for it.

INSTAGRAM POSTS

Angie Fredatovich | @gurlinter_upted

Influencer 9.6k followers

Antonia Prebble | @antonia_prebble

Actress / Former Store Ambassador 19.7k followers

Clare Grove | @mymummyloves

Influencer 9.6k followers

Kaitlin Robertson | @kaitlinchapman_

Influencer 2.3k followers

Mandy Drent | @mandydrent

Influencer 5k followers

Penny Lewis | @pennylewisnz

Media | Lifestyle Director of Woman’s Day and NZ Woman’s Weekly (Bauer) 725 followers

Sarah Carter | @xnmakeup

Influencer 3.9k followers

Sophie Chung | @oheyitsfifi

Influencer 7.4k followers

Stephanie Zhou | @_hibarbie_

Influencer 29.2k followers

INFLUENCER/MEDIA SOCIAL COVERAGE | UNBOXING

Coverage over the following days of gift bag contents.
For viewing only, not sharing.

INSTAGRAM STORIES

If unable to view video on your thin client you can copy this url and send to your phone etc:
https://youtu.be/S8k45hZA9SI
This is an unlisted video, so you cannot search for it.

STYLE COUNSEL

Coverage Report

Will be added, once received.

FEEDBACK

““Thank you so much for having me yesterday! I will take some pics of the gorgeous goody bag items in the next week and share on instagram static. I grew up in Smith & Caugheys with my mum so brings back so many lovely memories being there x””

— Holly Lindsey (Influencer @holly.estelle)

Waiting to receive feedback via Style Counsel. Fiona is due to send through Tuesday 26 March, will be added once received.

GUEST LIST

Invited | RSVP yes

MEDIA

Bridie Chetwin-Kelly - NZ House & Garden
Cara Hall - Canvas (NZME)
Christine Nikiel Stride - Oh Baby!
Dan Ahwa - Viva (NZME)
Emma Clifton - Australian Women’s Weekly (Bauer)
Evelyn Ebrey - FashioNZ
Fleur Mealing - Australian Women’s Weekly
Jacqui Loates-Haver - Kia Ora (Bauer)
Jamiee Clapham - Oh Baby!
Janetta Mackay - Viva (NZME)
Jessica-Belle Greer - Fashion Quarterly / Simply You (Bauer)
Johanna Thornton - Viva (NZME) - DID NOT ATTEND
Kristina Rapley - Your Home & Garden (Bauer)
Liezl Hipkins-Steer - Dish
Louise Thompson - Next (Bauer)
Michiko Hylands - Herald on Sunday (NZME)
Naomi Larkin - Dish
Penny Lewis - Woman’s Day (Bauer)
Phoebe Watt - Next (Bauer)
Rachel Russell - Next (Bauer)
Rosie Herdman - Viva (NZME)
Sarah Stuart - Mediaworks
Sophie Chung - M2 Woman
Trudi Nelson - Mediaworks - DID NOT ATTEND
Vanessa Marshall - Nadia (Bauer)

Antonia Prebble - Actress / Former Store Ambassador

INFLUENCERS

Aimee Fleur - @missaimeefleur
Aki Ang - @thesleekavenue
Angela Pan - @panapetite
Angie Fredatovich - @gurlinter_upted
Clare Grove - @mymummyloves
Christine Stucki - @rubyfearless
Hélène Ravlich - @mshelene99
Holly Lindsey - @holly.estelle
Holly Wright - @albaandi
Ido Drent - @idodrent
India Heath - @indiaheath
Kaitlin Roberston - @kaitlinrobertson_ / @kaitlinchapman_
Mandy Duncan - @_manyduncan
Mandy Drent - @mandydrent
Megan Hutchison - @meghutchison_
Nicole Ku - @nicrific
Sammy Salsa - @sammysalsastyle
Sarah Carter - @xnmakeup
Sarah Tuck - @fromthekitchen
Stephanie Zhou - @_hibarbie_
Zeenat Wilkinson - @sauce_mag / @zeenatwilkinson

Invited | RSVP no / no responce / on holiday etc…

Alana Broadhead - @thenew.nz
Alice Lines - Homestyle
Alice Neville - The Spinoff
Amanda Linnell - Viva (NZME)
Amy Tennant - @miloandmitzy
Anna Reeve - @annareeve_
Annemarie Quill - NZME
Bea Taylor - Homes to Love (Bauer)
Cara Hall - Canvas (NZME)
Carolyn Enting - Good
Claire Sullivan - Denizen
Clifton Piper - TVNZ
Colleen O’Hanlon - Stuff / Homed
Danielle Clausen - Fashion Quarterly (Bauer)
Erin Berryman - Beauty Have
Gracie Taylor - @gracie_taylor_
Georgie Sanders - @georgiesanders6
Hannah Barrett (Laity) - @hannahlaity
Hannah Rogers - @themoderngirl
Henry Oliver - Metro (Bauer)
Isabeau Brimeau - Dish
Josie Steenhart - Stuff
Julie Stuart - @cleverpoppy
Juvena Worsford - M2
Karen Inderbitzen-Waller - Freelance Stylist / Photographer
Kayla Jurlina - Freelance Stlyist
Kelli Brett - Cuisine
Kelly Gibney - @kellygibney_wholehearted
Kendra Alexandra - @kendraalexandra / @stolen_inspiration
Kobi Bracken - @kobibrackenfromthelakers
Kristen Gou - @skirtsandsquats
Laura Snelling - @laura_snelling_
Laigh Matheson - Bauer Fashion dept
Louise Hilsz - Beauty EQ
Lucy Slight - @lucyslight
Makiaia Carr - @makaiacarr
Marliynn McLachlan - The Urban List
Marcel Gull - Simply You
Megan Bedford - Fashion Quarterly (Bauer)
Michelle Halford - @thedesignchaser
Michelle Hurley - Canvas (NZME)
Nikki Dewe - Good Health Choices
Olivia Galletly - @thehungrycooknz
Pamela McIntosh - NZ Weddings
Paris Mitchell - Freelance Stylist
Patrick Paredes - @patrickjparedes
Pippa Henderson - Oh Baby!
Sally-Anne Mullin - Bauer Fashion dept
Sally Duggan - NZ House & Garden
Sam Mannering - Stuff / Sunday Star Times
Samatha Herewini - @samantha_herewini
Samuel Levi - @_samuellevi
Sarah Henry - Next / Nadia (Bauer)
Sarah Lynch - The Urban List
Shelley Ferguson - Your Home & Garden / Home / Fashion Quarterly / Miss FQ (Bauer)
Simon Farrell-Green - Home
Sonia Greenslade - Freelance Stylist
Suzanne Dale - Bite (NZME)
Tanya Wong - Your Home & Garden / Nadia (Bauer)
Tarryn Donaldson - @iamtarryndonaldson
Tim Phin - Remix
Trudi Brewer - Beauty EQ

Removed from list

Abby Plested - @abbyplested
Emily O’Halloran - @forkingyum
Evie Kemp - @eviekemp
Julia & Libby Matthews - @juliaandlibby / @juls_matthews / @libbyboxall
Kelly Pardoe - @kellie.pardoe
Laura Hadlow - @laurahadlow
Loic Quedec - @kedecc
Madeleine Walker - @the_twenties_club
Nami & Pascale - @serendipity.ave / @yes.nami / @pas_baker
Tina Stephen - @roomienz